Experience and Skills


I’ve spent the last 5 years at the intersection of technology, journalism and high-growth media companies. Working at Stanford, The New York Times, WSJ’s AllThingsD, and Lerer Ventures’ NowThis News have given me a catbird seat to the disciplines necessary to build a successful, modern, digital media company. I live for projects, products and the challenge of building something never seen before.


NowThis News
Social Editor, Employee No. 5, oversaw all aspects of product and content for social media and audience growth.

Product, Design, Analytics:

  • Led interaction design and user testing for next generation video player (pending release)
  • Spearheaded 2.0 launch of NowThis News
  • Led the specs for NowThis News’ cross-platform video player
  • Designed and optimized sharing experiences across all devices
  • Responsible for rolling product updates related to social sharing and compatibility
  • Created news-based web apps for the Kentucky Derby and Royal Baby
  • Developed naming convention of the company
  • Built strategic partnerships that underpin social focused products
  • Put together weekly product analysis for each platform
  • Designed algorithmic metrics for video engagement
  • Shifted the company’s focus to shares per interaction model

Social Media:

  • Created the company’s industry-leading social growth strategy
  • Built and led numerous social accounts: approaching 2 million followers in a year
  • 8 of 10 videos now viewed from social sources
  • Grew and led social team
  • Designed paid social marketing strategy and led execution, composing significant portion of traffic
  • Created first of its kind partnership with Instagram
  • Created SXSW #6SecondVine activation in partnership with Mashable

All Things Digital
Social and Multimedia Editor, oversaw social operations and lead product partnerships

  • Oversaw social media operations and lead product partnerships
  • Created social strategy and managed several accounts; doubled social traffic during my tenure
  • Co-created embedded Tweet with Twitter’s development team
  • Designed, assembled and managed the first D Conference-specific app
  • Assisted the company’s lead developer on products such as CMS adjustments, live blogging tool and new ad units
  • Led the launch of ATD on Google Currents; was one of the few launch partners resulting in hundreds of thousands of subscribers
  • Created and automated weekly metrics report for site’s performance
  • Managed company’s external tools for collaboration, social distribution and real-time metrics
  • Designed logos and avatars for products and social channels
  • Wrote weekly column on early-stage start-ups


Downloads … if you are into that sort of thing:
Chronological Resume – PDF
Chronological Resume – Google Doc

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