Experience and Skills

Topline:

I’ve spent the last 5 years at the intersection of technology, journalism and high-growth media companies. Working at Stanford, The New York Times, WSJ’s AllThingsD, and Lerer Ventures’ NowThis News have given me a catbird seat to the disciplines necessary to build a successful, modern, digital media company. I live for projects, products and the challenge of building something never seen before.

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NowThis News
Social Editor, Employee No. 5, oversaw all aspects of product and content for social media and audience growth.

Product, Design, Analytics:

  • Led interaction design and user testing for next generation video player (pending release)
  • Spearheaded 2.0 launch of NowThis News
  • Led the specs for NowThis News’ cross-platform video player
  • Designed and optimized sharing experiences across all devices
  • Responsible for rolling product updates related to social sharing and compatibility
  • Created news-based web apps for the Kentucky Derby and Royal Baby
  • Developed naming convention of the company
  • Built strategic partnerships that underpin social focused products
  • Put together weekly product analysis for each platform
  • Designed algorithmic metrics for video engagement
  • Shifted the company’s focus to shares per interaction model

Social Media:

  • Created the company’s industry-leading social growth strategy
  • Built and led numerous social accounts: approaching 2 million followers in a year
  • 8 of 10 videos now viewed from social sources
  • Grew and led social team
  • Designed paid social marketing strategy and led execution, composing significant portion of traffic
  • Created first of its kind partnership with Instagram
  • Created SXSW #6SecondVine activation in partnership with Mashable

All Things Digital
Social and Multimedia Editor, oversaw social operations and lead product partnerships

  • Oversaw social media operations and lead product partnerships
  • Created social strategy and managed several accounts; doubled social traffic during my tenure
  • Co-created embedded Tweet with Twitter’s development team
  • Designed, assembled and managed the first D Conference-specific app
  • Assisted the company’s lead developer on products such as CMS adjustments, live blogging tool and new ad units
  • Led the launch of ATD on Google Currents; was one of the few launch partners resulting in hundreds of thousands of subscribers
  • Created and automated weekly metrics report for site’s performance
  • Managed company’s external tools for collaboration, social distribution and real-time metrics
  • Designed logos and avatars for products and social channels
  • Wrote weekly column on early-stage start-ups

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Downloads … if you are into that sort of thing:
Chronological Resume – PDF
Chronological Resume – Google Doc

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